Born with an interest in travel, Max has spent the past fifty years travelling the world seeking new and exciting experiences for vacationers everywhere.

Following time at the University of Winnipeg, and an active interest in national student organisations, he started The Great Canadian Travel Company in 1981. This business grew until he sold it in 2014, and started to concentrate full-time in consultancy.

His global experience, and activities in all sectors of the distributive side of the travel industry brings a strong market-awareness approach to projects. Having spent time working with governments in the establishment and implementation of public tourism policy in Manitoba, his experience of both the public and private sectors offers a nuanced approach to his work with his clients.

Max has a particular interest in product development and the marketing of niche destinations and programs.   

Ia Tabagari is, by training, an ethnographer, and an expert in sustainable tourism development in rural communities.

Her work has included managing Caucasus Travel in Tbilisi, operating a specialist company handling the logistics for film crews working in Georgia, chairing the Georgina Inbound Tour Operators Association, advising the Georgian government on development policy for its burgeoning wine industry and now working with Living Roots,. an organisation dedicated to preserving traditional culture in contemporary Georgia.

She has also been a regular speaker at international conferences throughout Europe, and a participant in government tourism delegations worldwide.

Her balance of academic insight with her passion for sustainabel tourism development makes Ia an invaluable member of our team.

Born in the Orkney Islands, educated in the classics at the University of Aberdeen, and now based in Moray in Scotland, Cameron has more than twenty years’ experience in the tourism and heritage sectors.

His career has seen him work in senior roles in tourism destination management, with a particular emphasis on community and ancestral tourism. As a consultant, he has worked in Canada, Scotland and Europe as a senior member of teams looking to review and create public tourism policy.

He has taught tourism-related courses at the University of the Highlands, and authored books as diverse as "Rooted in Scotland", a guide to researching one's Scottish heritage, and "On the Trail of the Real Macbeth", a history of one of Scotland's most famous kings.

Now he divides his time between consultancy, teaching and writing. He has a particular interest in ancestral tourism, and in transmedia storytelling.